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GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off

gsk-focused-on-social-insights-before-the-pandemic.-here’s-how-it-paid-off

Humor works, but not always

GSK insights and analytics lead Toni Tonielli spoke at Social Media Week Wednesday. Adweek

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By Amma Marfo

45 mins ago

At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands—Advil, Flonase, Benefiber, Centrum and Nicorette—and asked viewers to pinpoint the ones that had the most impact on their daily lives.

Amma Marfo

@ammamarfo Amma is a freelance writer for Adweek.

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