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Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News

spanish-language-estrella-media’s-rebirth-is-driven-by-streaming-news

The media company is relying on quicker news flashes, younger anchors and more hashtagging

EstrellaTV interim vp of news and national news anchor Mirthala Salinas is a mainstay on Estrella News. Estrella Media

By A.J. Katz

1 hour ago

How do you stand out when you’re one of more than two dozen NewFronts presenters? For Estrella Media, the answer was simple: The multiplatform, Spanish-language media company held two events this week, following up its Wednesday NewFronts presentation on digital initiatives with a broadcast-centric virtual upfront event on Thursday.

A.J. Katz

@ajkatztv [email protected] A.J. Katz is the senior editor of Adweek’s TVNewser.

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