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This Agency Used McDonald’s Ad Inventory to Amplify Its PSA About Anti-Asian Hate

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IW Group’s campaign launched at the beginning of the pandemic but made a comeback in April

The ‘Wash the Hate’ PSA aired on major networks like ABC, NBC and ESPN.Courtesy Wash the Hate

As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate that came along with it and wanted to do something about it.

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