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Most Consumers Aren’t Ready for Halloween Decor Quite Yet

most-consumers-aren’t-ready-for-halloween-decor-quite-yet

A new Adweek-Morning Consult survey asked consumers when they’re ready to see seasonal marketing

When asked when they start their Halloween related shopping, most consumers said between early September and early October.Photo Illustration: Adweek; Morning Consult, Getty Images

September’s only just begun, but that might be hard to believe judging by some retailers these days. With back-to-school wrapping up, Halloween is swooping in to take its place—swapping the pencils and backpacks that had taken over the shelves (and decor) of retailers for oversize spiders and smiley skeletons.

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