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4 Keys to Effective Performance Marketing in 2021

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AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising

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Ad Buyers are Still Figuring Out Their 2021 Budgets

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in Ad Tech & Mar Tech, News

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

by SEO News Media December 18, 2020, 7:58 am
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in Ad Tech & Mar Tech, General, News

Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

by SEO News Media December 17, 2020, 7:58 pm
in Ad Tech & Mar Tech, News, Platforms

Facebook Urges Apple to Think of the Small Businesses With iOS 14 Changes

by SEO News Media December 17, 2020, 7:58 am
in Ad Tech & Mar Tech, News

Finance Firm Oarex Secures $50 Million Credit Line to Shore Up Liquidity in a Recovering Sector

by SEO News Media December 14, 2020, 7:00 pm
in Ad Tech & Mar Tech, News

Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up

by SEO News Media December 4, 2020, 2:58 am
in Ad Tech & Mar Tech, Convergent TV, News, Streaming & OTT

NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics

by SEO News Media December 2, 2020, 2:00 pm
in Ad Tech & Mar Tech, News

Prebid’s New ID Gives Publishers Much-Needed Control Over Their Data

by SEO News Media December 1, 2020, 12:58 pm
in Ad Tech & Mar Tech, News

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

by SEO News Media November 21, 2020, 11:58 am
in Ad Tech & Mar Tech, Convergent TV, News, Programmatic

Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

by SEO News Media November 19, 2020, 11:00 am
in Ad Tech & Mar Tech, General, News

PubMatic Makes IPO Filing

by SEO News Media November 14, 2020, 8:58 am
in Ad Tech & Mar Tech, General, News

PepsiCo Wants to Grow Its In-House Ad Measurement Unit

by SEO News Media November 13, 2020, 8:58 am
in Ad Tech & Mar Tech, News, Publishing

How The Telegraph Is Building a Future Free From Third-Party Cookies

by SEO News Media November 12, 2020, 7:02 am

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